Super Group™ is Research International’s idea and concept generation technique. It brings together creative consumers, outside experts, clients and our innovation specialists to create the freshest and most exciting new ideas. The principle behind Super Group™ is simple: consumers should be at the heart of idea generation, but they must be the right consumers.

Super Group™ Idea Generation and Concept Development is a process used successfully for over 20 years to create new products, positionings, promotions, programs, events, communications, and other innovative solutions to key marketing issues.

Super Group™  is the skilful and sequential integration of…

Professional ideation – a formal group process designed and carried out to deliberately generate large numbers of ideas and core concepts for specific objectives.
AND
Concept development – a second-stage process subjecting worthy core ideas to disciplines of creativity refinement, analysis and good business sense. 

Super Group™ is a fully flexible tool that is bespoke to each client, with output customised appropriately.

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