INFO Research International offers the complete range of research tools developed and validated by Research International in Austria and Switzerland. With these tools most of the questions occurring throughout the lifecycle of a product / service can be dealt with.
To give you a better overview, we have grouped our offer into three main areas:

1. Innovation
Due to our longlasting, huge experience with product develevopment and volume forecasts we are able to support you throughout your innovation process. On our "Innovation Journey" we can join you at any and all stations, from the sparkling new idea to the finalised product.
Even in the very early stages of innovation market research can play an important role: Here we can support you by a structured process with creative consumers, that generates new ideas and convert them into concepts. Thus we cannot only test your concepts, but also help you with creative input to generate new concepts.
Newly developed concepts and products should be tested on their market potential and optimised before actually realising or launching them. For this purpose we are offering various types of concept- / product and packaging tests, but also specific price research tools can be found in this category.
The „go“ for a launch can be supported by a volume estimation. Research International offers a unique and validated model to estimate purchase volumes for the first two marketing years after launch. The model can be applied for relaunches and line extensions as well.

2. Brand Experience
The target of this area is the development and nurturing of strong brands. How to get there, how your brand performs compared to your main competitors, and what drivers are responsible for future success of your brand – these are the core questions our Brand Experience tools answer.

3. Market Strategy
To be successful in your market, you make strategic decisions on various different levels. You need your flair and experience for these decisions, but also well-grounded market data as a basis. We can help you with highly developed tools for market and portfolio analysis, advertising efficiency measurement, shopper research and customer satisfaction research.  

Of course every problem / question needs an individually designed research approach, which can only be realised by intensive co-operation with our clients. Therefore we strive for personal briefing sessions before starting a project whenever possible – and see individual consultancy as one of our key strength. Please contact us – we are happy to advice you.

Contact:

         
Mag. Erich WERNDL         Mag. Fritz ALEXANDER

Tel. +43 (1) 526 55 84 - 0
office(at)info-ri.at

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