As full service agency INFO Research International offers an extensive repertoire of methods.

Quantitative Division
Under questioning the respondents express verbally on certain topics. We speak of a standardized interwiew when a fully developed questionnaire is used, that defines the exact wording and order of questions. The high degree of standardization of the survey and very reduced influance of interviewers will improve the comparability of results.
According to the type of conduct a survey, in principle, the following variations arise:

• Face-to-face interviews (oral interview)
• Written survey
• Telephone Survey
• Online Survey
   

Qualitative Division
To analyse the worlds of brands and products in depth, the superficial rationality must be weakened. Only by using sophisticated techniques we get insight into the needs, purchasing motivations, attitudes and problems of respondents.
While quantitative survey methods try to have a representative-looking universe (for example, a target group) qualitative procedures try to answer the question of "why" and "how", this means to get deeper insights into certain relationships.
The survey is done through focus groups and in-depth interviews, e.g. expert interviews or ethnographical interviews. Workshops - as Super Group™ -belong to this area.

Data Analysis
In addition to a number of internationally validated standard methods, we offer the following course, mathematical and statistical methods of data analysis:

• Regression analysis
• Variance and Kovarianc analysis
• Discriminant analysis
• Cluster analysis
• Factor analysis
• Multidimensional scaling (MDS)
• Correspondence analysis