Ship Ahoy!

On June 4th a Business Brunch hosted by INFO Research International took place at the “Wiener Badeschiff” (www.badeschiff.at), a club with a large pool and bars located on a riverboat in the center of Vienna. Although there was no beach weather, numerous guests from marketing and market research were attending and because of the special atmosphere at the Badeschiff the mood was indeed summerlike.

Apart from interesting discussions, presented a few of the the RI tools like Price Solve™  or Pack Solve™; furthermore a focus was set on the issue „What makes successful innovations?“.

In the end, the audience was asked for their creativity, when one of the elements of Super Group™  was simulated: with regards to the weather, an innovative rain protection was to be created.

With good food and the first sunbeams of the day, the INFO Research International - Business Brunch ended after lunchtime and thanks to the great efforts of our team it was a real success.